Artificial intelligence (AI) is fundamentally reshaping the landscape of university assessments, presenting what experts are calling a “wicked problem.” As generative AI tools like ChatGPT become more sophisticated, students can produce essays and answers in mere seconds, leaving educational institutions grappling with how to maintain academic integrity while adapting to this rapid technological evolution. Our recent research highlights that the challenges posed by AI in assessments are not just about finding a one-size-fits-all solution.